At the present moment and taking into account the revolution that the Internet has meant in the mode of action of the users, if you want to be present in the market and be part of the different consumer choices of the target audience, it is more than necessary to have a page Web .
There are no excuses, and more so when the latest figures tell us that approximately 70% of Spaniards make their purchases and purchase decisions through the so-called "online media" .
There are many options that we can find to cover this lack, all depending on our needs and the requirements that each project or business requires. But if in our particular case we can catalog our company "standard" and the realization of your website does not need any specific functionality that has to be realized through a tailor made development , we can make use of so-called content management systems, Commonly known as CMS.
Wordpress, Drupal, Prestashop ... sure these names if they sound a little more, and of course, we will have to use one or the other depending on what we really need. Although we have pending a post in which we tell you everything you need to know in order to choose properly among the most important CMS that exist today, this time we will focus on the pages that we can usually do with Wordpress.
In our view this content manager is the complete sea since it can host any type of format, from a blog, to a well-defined online store, but ...
Is it the most appropriate decision?
Is everything enough with the launch of a Wordpress, or within this option can I choose something more specific to help me in all areas of my project?
My friends ... it's about time that you know the difference between a website made with Wordpress and a website of High Impact.
Wordpress, magic ... made by yourself?
To this day we do not need to be ultra experts to be able to configure a Wordpress page by itself.
At present, there are endless guides and tutorials that will show us everything we need to know to do it from scratch, but ... not everything is rosy, since we will have to take a myriad of decisions and adapt to the Realization or adaptation of our website based on the available templates (whether free or premium), search for a tutorial more than complete the template chosen, and have hours and hours of work until something similar to what we have in mind .
However, considering all this and if you have more than decided to embark on this adventure, first of all, make sure you have a prior knowledge and take into account the following steps:
At present, there are endless guides and tutorials that will show us everything we need to know to do it from scratch, but ... not everything is rosy, since we will have to take a myriad of decisions and adapt to the Realization or adaptation of our website based on the available templates (whether free or premium), search for a tutorial more than complete the template chosen, and have hours and hours of work until something similar to what we have in mind .
However, considering all this and if you have more than decided to embark on this adventure, first of all, make sure you have a prior knowledge and take into account the following steps:
1. Hire a Suitable Hosting
For those who are not very involved in the subject I tell you that a hosting is the space or hosting that we have to hire to be able to access our web files and in this way to be on the Internet.
There is hosting of all kinds and that is why we have to know which is the appropriate according to our needs and the characteristics of our website (as in the vast majority of cases).
As advice, we leave this post here where they explain the types that we can find and the most appropriate way to choose between one or the other :)
There is hosting of all kinds and that is why we have to know which is the appropriate according to our needs and the characteristics of our website (as in the vast majority of cases).
As advice, we leave this post here where they explain the types that we can find and the most appropriate way to choose between one or the other :)
2. Choose and acquire your domain
This is a super important aspect, since we are not talking about a simple name, but the name with which our web will be recognized and the one that will identify our brand.
If we have a previous business, it will be much easier to choose a specific denomination, but when it comes to a new project ... Imagination is power! As long as we use logic;)
The reason for establishing this system of names in the network is no other than to facilitate the user not having to remember all the IP addresses that you are interested in consulting.
With this in mind, making it easy for the user is fundamental, so do not look for a very complex domain, but something that really identifies you and is easy to remember.
Another aspect that we have to keep in mind is what Google thinks of our "name on the net" since he will be in charge of positioning it according to his criteria (and his wonderful algorithms). Although it is true that in recent times this aspect does not have an excessive weight, in SEO, as you all know, every detail counts, and in regards to this field, these "details" are the ones that can make the difference between being On the first or second page of the search engine.
The best thing is that the chosen domain can identify your brand, since, if users want to find specific information about you or your company can quickly access your website looking for your data. If on the contrary you have not yet decided your name or this does not convince you can always resort to a keyword search within the sector in which you are or the combination of both ideas :)
There are endless more aspects to take into account in terms of the choice of domain, so if you are interested in this topic, why not tell us in the comments section? We will make a post more than detailed;)
If we have a previous business, it will be much easier to choose a specific denomination, but when it comes to a new project ... Imagination is power! As long as we use logic;)
The reason for establishing this system of names in the network is no other than to facilitate the user not having to remember all the IP addresses that you are interested in consulting.
With this in mind, making it easy for the user is fundamental, so do not look for a very complex domain, but something that really identifies you and is easy to remember.
Another aspect that we have to keep in mind is what Google thinks of our "name on the net" since he will be in charge of positioning it according to his criteria (and his wonderful algorithms). Although it is true that in recent times this aspect does not have an excessive weight, in SEO, as you all know, every detail counts, and in regards to this field, these "details" are the ones that can make the difference between being On the first or second page of the search engine.
The best thing is that the chosen domain can identify your brand, since, if users want to find specific information about you or your company can quickly access your website looking for your data. If on the contrary you have not yet decided your name or this does not convince you can always resort to a keyword search within the sector in which you are or the combination of both ideas :)
There are endless more aspects to take into account in terms of the choice of domain, so if you are interested in this topic, why not tell us in the comments section? We will make a post more than detailed;)
3. Install Wordpress on your server
Wordpress is an open source manager, so its installation is free. So simply, we have to download it and upload the downloaded content to your server.
Once we have done this, it is the turn to create a database and a user with which to access it.
Once this is done, if we access our url or domain, will appear the online installation wizard of Wordpress with which, when entering our data and those of our website we will be able to access the content manager :)
Once we have done this, it is the turn to create a database and a user with which to access it.
Once this is done, if we access our url or domain, will appear the online installation wizard of Wordpress with which, when entering our data and those of our website we will be able to access the content manager :)
4. Adjust the basic options
Before launching ourselves to the design of our website, it is necessary to complete and take into account some things like; The title and description of the site, the plugins we want to use, modify some data that we have used in the installation ...
5. Install your template and modify it to your liking
Now, yes! You are ready to get down to work with the design of your website. And if you have chosen Wordpress, surely you know that one of its greatest advantages is the myriad of themes, templates or designs that exist to carry it out. Free, premium or paid templates, and endless websites offering all kinds of alternatives Can you ask for more?
Touch to search and find the one we like best and the one that best suits our profile as a company, blog or brand. And of course, it is a question of informing ourselves with signs and signals of the options that the chosen template offers us and of the ways of modifying it based on our needs.
If you do not decide, some tips are:
1. Look up to the smallest detail. Look, look and do not stop looking, both the screenshots offered by the developer as the template itself. Sections, subsections, animations .... Everything is little to justify your choice.
2. Popular templates are an option. If we are not experts, and we need to make modifications or technical problems arise that we will not know to solve by themselves, look at the number of downloads, positive comments or things like the response periodicity of the developer, will be the perfect guarantee that no We are going to cause no problem of these characteristics or that we will have the opportunity to be able to solve it.
3. Look at the date of creation and update of the template. Ideally, the template should not be more than 1 year and a half or two years because the design techniques used may already be out of phase. Another very important aspect and that we advanced to you at the beginning of this paragraph is to check the date of update and every time that is usually updated, since the ideal would be to choose a template that is updated periodically. Symptom that the developer of the same continues perfecting it and correcting possible failures that could have arisen to him. If, on the other hand, the selected template has a last update date that exceeds 6 months ... it is probably an abandoned design.
4. Responsive yes or yes. And is that as we have said on countless occasions , we live in the mobile world and responsive is no longer an option but an obligation to get a huequecito in the mind and heart of our user. So, a fundamental factor is to check if the chosen template has mobile visualization.
As you can see, in addition to needing a lot of time, patience and some other knowledge to carry out a web page, nobody guarantees us that (if we are experts or we do not have someone who is) everything that we are doing is right or go To work. Moreover, as you well know, not everything consists in the conception of a page in a technical way or following a pattern, but in a thousand and one more things; Study of the competition, the target audience, trends, conclusions to be taken into account and based on that ... to realize a web as god commands.
Touch to search and find the one we like best and the one that best suits our profile as a company, blog or brand. And of course, it is a question of informing ourselves with signs and signals of the options that the chosen template offers us and of the ways of modifying it based on our needs.
If you do not decide, some tips are:
1. Look up to the smallest detail. Look, look and do not stop looking, both the screenshots offered by the developer as the template itself. Sections, subsections, animations .... Everything is little to justify your choice.
2. Popular templates are an option. If we are not experts, and we need to make modifications or technical problems arise that we will not know to solve by themselves, look at the number of downloads, positive comments or things like the response periodicity of the developer, will be the perfect guarantee that no We are going to cause no problem of these characteristics or that we will have the opportunity to be able to solve it.
3. Look at the date of creation and update of the template. Ideally, the template should not be more than 1 year and a half or two years because the design techniques used may already be out of phase. Another very important aspect and that we advanced to you at the beginning of this paragraph is to check the date of update and every time that is usually updated, since the ideal would be to choose a template that is updated periodically. Symptom that the developer of the same continues perfecting it and correcting possible failures that could have arisen to him. If, on the other hand, the selected template has a last update date that exceeds 6 months ... it is probably an abandoned design.
4. Responsive yes or yes. And is that as we have said on countless occasions , we live in the mobile world and responsive is no longer an option but an obligation to get a huequecito in the mind and heart of our user. So, a fundamental factor is to check if the chosen template has mobile visualization.
As you can see, in addition to needing a lot of time, patience and some other knowledge to carry out a web page, nobody guarantees us that (if we are experts or we do not have someone who is) everything that we are doing is right or go To work. Moreover, as you well know, not everything consists in the conception of a page in a technical way or following a pattern, but in a thousand and one more things; Study of the competition, the target audience, trends, conclusions to be taken into account and based on that ... to realize a web as god commands.
Do you want to have a web as god sends? Go to High Impact
So that you begin to understand the concept, in broad terms, the High Impact consists of making a web page almost "tailored" according to what is required in the sector and with the preferences and tastes of your target audience, both functionalities and As far as web design is concerned.
The latter will guarantee that our user is interested in our website and that you navigate through it until you find what you are looking for :)
But ... How is an Impact Act made?
As professionals, we are going to tell you the phases and processes that we usually carry out so that this type of webs is a success;)
The latter will guarantee that our user is interested in our website and that you navigate through it until you find what you are looking for :)
But ... How is an Impact Act made?
As professionals, we are going to tell you the phases and processes that we usually carry out so that this type of webs is a success;)
1. Informative meeting with the client.
The information is fundamental. Any company would lie if you could make some kind of web proposal based on a telephone conversation or some details given through a conversation via email.
The best ideas arise in common, therefore, we have a first meeting with the client with whom, in addition to getting to know each other and putting our face to face, make proposals and try to know even the smallest detail of the project, both personally and professionally.
With these types of meetings we also know the requirements that each user demands and has for their business idea or brand, in order to be able to adapt better to their ideal project.
The best ideas arise in common, therefore, we have a first meeting with the client with whom, in addition to getting to know each other and putting our face to face, make proposals and try to know even the smallest detail of the project, both personally and professionally.
With these types of meetings we also know the requirements that each user demands and has for their business idea or brand, in order to be able to adapt better to their ideal project.
2. Study of the project
And, once this meeting with the client, we proceed to carry out a study of the brand, with its most outstanding strengths and weaknesses, providing solutions based on our long experience.
The target audience to which the project is to be directed, the state of the sector, preferences of the same ... are some of the aspects that we usually take into account when completing the information that the client has provided.
The target audience to which the project is to be directed, the state of the sector, preferences of the same ... are some of the aspects that we usually take into account when completing the information that the client has provided.
3. Design Proposal
Once the two previous (and fundamental) steps have been taken, we already have all the necessary information regarding the brand, the project and the indispensable requirements for the user, so it is the moment to make a proposal of design, structure And branding of the website that will be sent to the client for further evaluation.
4. Hands on the job. Layout.
If this proposal is accepted and does not require modifications by the user, we will start with the layout of the home page of the website. Once this part is finished, the site is published in a specific address in our servers so that the client can see it and check the realization process.
In this part of the process are also usually made the modifications that the client communicates to us so that the layout is, both in design and in functionality, adjusted to one hundred percent to what the user has demanded.
In this part of the process are also usually made the modifications that the client communicates to us so that the layout is, both in design and in functionality, adjusted to one hundred percent to what the user has demanded.
5. Attentive to the smallest detail
We always adapt to the needs and preferences of our client offering endless options, so if the user requires a specific type of functionality that can not be implemented through some kind of plugin or module on the market, We are able to make any type of adaptation or to make small developments compatible with the cms that we are using, until we develop our own plugins! :)
In case the requested request is very specific and specific, we begin the study of a development to measure, starting this phase and giving access to the project to the department in question .
In case the requested request is very specific and specific, we begin the study of a development to measure, starting this phase and giving access to the project to the department in question .
6. Development and Layout of internal pages
If, on the other hand, development is not necessary to the extent of any functionality, once the layout of the home page is approved, we begin with the layout corresponding to the internal pages and all their contents.
Needless to say, all changes are up to the test version discussed above and in which our client has full access, to be able to visualize all the changes that are made, interact with it and offer us feedback with their valuations and appreciations.
If everything is correct and the client gives us the approval, we proceed to the publishing phase.
Needless to say, all changes are up to the test version discussed above and in which our client has full access, to be able to visualize all the changes that are made, interact with it and offer us feedback with their valuations and appreciations.
If everything is correct and the client gives us the approval, we proceed to the publishing phase.
7. Publication of the project
In this phase of the project we proceed to configure the server where the page is to be hosted, and, once it is published, we perform an audit to verify that everything works correctly.
This last aspect is an added value that we always like to contribute to any project that from Intelligenia comes to light, since a more than complete revision is essential. In addition, in this phase we include some key aspects like the meta tags, the site map ... all this together with the realization of a complete navigation test.
This last aspect is an added value that we always like to contribute to any project that from Intelligenia comes to light, since a more than complete revision is essential. In addition, in this phase we include some key aspects like the meta tags, the site map ... all this together with the realization of a complete navigation test.
8. Post-Publication
After the publication, a series of performance tests are carried out in order to optimize the site.
On the other hand, the integration of the web with the necessary third-party services, such as Analytics, diagnostic tools, monitoring ...
Lastly and to finalize our project, the definitive publication is carried out in the most recognized search engines.
Although we prefer a website made with high impact ... you know that everything is little and after ensuring a great website we will have to do a lot of actions to make everything a success. If you know what I'm talking about, you can check out one of our latest posts: I already have my website! And now that?
Did you like everything we have told you and are you thinking about High Impact as an option in the realization of your website?
So do not hesitate to contact us, we will try to help you in everything you need.
And as always, you know that I can not say goodbye without first reminding you ... Knowledge is shared :)
On the other hand, the integration of the web with the necessary third-party services, such as Analytics, diagnostic tools, monitoring ...
Lastly and to finalize our project, the definitive publication is carried out in the most recognized search engines.
Although we prefer a website made with high impact ... you know that everything is little and after ensuring a great website we will have to do a lot of actions to make everything a success. If you know what I'm talking about, you can check out one of our latest posts: I already have my website! And now that?
Did you like everything we have told you and are you thinking about High Impact as an option in the realization of your website?
So do not hesitate to contact us, we will try to help you in everything you need.
And as always, you know that I can not say goodbye without first reminding you ... Knowledge is shared :)
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